Where Digital Signage Misses the Mark in Employee Communication
Digital signage has become a common sight in modern offices. From large LED screens in lobbies to dashboards mounted in break rooms, organizations increasingly rely on screens to share updates, announcements, and corporate messages. The promise is attractive: eye-catching visuals, centralized control, and the ability to broadcast information instantly. Yet, despite widespread adoption, many companies are discovering that digital signage is not delivering the impact they expected—especially when it comes to meaningful employee communication. This article explores where digital signage falls short, why workplace digital signage alone is often ineffective, and what organizations should consider to create stronger, more engaging internal communication. The Rise of Digital Signage in the Workplace The adoption of digital signage accelerated as workplaces became more data-driven and visually oriented. Screens were seen as a replacement for notice boards, printed memos, and even inte...